Detroit Lions Photo Kiosk
Case Study: Mobile Fan Engagement Activation
Extending the Detroit Lions Brand Beyond Ford Field
When the Detroit Lions partnered with EXP PHOTO, the goal was to deliver the energy of Ford Field directly to fans whether at youth football fields, partner celebrations, corporate events, or international tailgates. Together, we created a custom Detroit Lions branded photo kiosk: a fully mobile fan engagement system designed to bring the game day experience anywhere.
This turnkey photo activation allows the Lions to connect with fans, capture high value data, and generate instantly shareable branded content all through a sleek, portable kiosk that runs fully staffed or completely unattended.
The Lions needed a scalable way to extend their brand presence beyond the stadium and engage fans year round. The solution had to:
Travel easily across Michigan and nationwide
Produce consistent, premium Lions branded content
Support fan engagement, sponsorship visibility, and data collection
Serve multiple internal departments (marketing, partnerships, community relations, premium, and events)
They were looking for more than a photo booth, they needed a multi use, high impact engagement tool.
The Challenge: Creating a Scalable Fan Engagement Tool
EXP PHOTO engineered a fully branded, highly portable photo kiosk optimized for mobility, durability, and fast deployment. Compact enough for travel and powerful enough for large scale events, the
kiosk can run on a small battery pack and can operate with staff or in self-service mode.
To support seamless execution, EXP PHOTO became an extension of the Lions’ marketing ecosystem, handling:
Training & onboarding for event teams
Custom graphic development with Lions design staff
Pre-event buildout, testing & QC
Live remote monitoring & technical support
Post-event analytics including usage metrics and data insights
Every Lions activation, no matter the department receives consistent quality, reliable support, and measurable ROI.
Our Solution: A Fully Branded Mobile Photo Activation
How the Lions Use the Kiosk Across Events
Youth Summer Football Camps
The kiosk traveled across Michigan, allowing young athletes to create personalized Detroit Lions digital trading cards for camp attendees. These quickly became must share digital keepsakes, spreading Lions pride through families, friends, and social media.
Ford Field Fan Zone
On home game days, the kiosk delivers a fast, interactive fan photo moment inside the stadium concourse. Each session generates branded content, social impressions, and sponsor exposure turning fan excitement into measurable digital engagement.
Tailgates on the Road (and Abroad)
At out-of-state games and international fan tailgates, the kiosk becomes a mobile Lions photo activation bringing Ford Field energy to traveling fans. Whether steps from an opposing stadium or part of an organized away game experience, it creates a unified fan moment and drives organic social content.
VIP, Partner & Corporate Events
Multiple Lions departments use the kiosk for premium, private, and internal activations, including:
HBO Hard Knocks premiere event
Suite holder watch parties
Corporate partner functions
Sponsor appreciation events
Internal celebrations & holiday parties
Its flexibility makes it a go to asset for everything from high end gatherings to casual fan events.
Thousands of branded photos captured and shared
Tens of thousands of organic social media impressions
Sponsor visibility integrated directly into the content experience
Actionable fan data collected to fuel marketing and CRM efforts
A portable, scalable engagement tool used by multiple Lions departments
The Detroit Lions Photo Kiosk didn’t just capture moments
it created momentum.
It evolved into a year round engagement platform that strengthens community, fuels digital content, elevates sponsor value, and creates memorable touch points with fans wherever they gather.
